6 Comments

1. 

   Michael Zipursky on December 9, 2009 at 9:13 am

   Brant – nice work on the slide. There’s a lot going on there. Really need to sit back and dissect each part and then put it together.
   While I read what Steve, Dave and Eric publish I think it would still be helpful to have a few side notes from you explaining each part and how you see them going together.
   While the construction may be apparent to some, I think if this can be boiled down so that it’s clear to someone that hasn’t read much on Customer Dev, etc – that would be awesome!
   Again, great work on this.

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     Valto on December 28, 2009 at 2:45 am

     Maybe to add “tooltip” type of additional content. Ie. while hovering on top of each segment, that would give some more information / short explonation

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2. 

   Edwin Oh on December 9, 2009 at 9:15 am

   Nice unifying overview! Are you planning to forward to Eric, Dave, and Steve? I’d be curious to know what they think.

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3. 

   brantcooper on December 10, 2009 at 5:52 pm

   Michael, Great idea! Stay tuned.
   Edwin – Thanks for the comment, I’ll let you know if I get any feedback from them.
   – Brant

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4. 

   Dave McClure on December 22, 2009 at 5:30 pm

   nice job there 🙂
   btw, note that AARRR isn’t exactly sequential… in fact, i’d emphasize Activation & Retention *first*, then go after Acquisition & Referral, then optimize for Revenue.
   (or if you’re cash-strapped, do Revenue before Acquisition & Referral)
   nice job 🙂

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     brantcooper on December 23, 2009 at 10:07 am

     Thanks, Dave. You make a great point: the natural flow of the funnel <> the step order upon which you concentrate your efforts.

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