Last December, I created the first version of this image, depicting how you might think through your customer acquisition and conversion funnel.
In January, I modified the image and added tooltips.
In April, a newer, tighter version was released in The Entrepreneur’s Guide to Customer Development. (We will update the image in the ebook with this one.)
Today’s version is tighter still, I believe and is self-explanatory. I don’t think the tooltips are necessary, if you carefully read through the boxes from left to right. (Reading the old tooltips might provide some clarity, if necessary.)
I’ve added a few notes on funnel stages, as well as a blank version (in a variety of formats) to my Customer Development Tips download. (Other tips included, too!)
Here’s the new version:
click on image for full size
Hi Brant,
This is an excellent chart. Have you considered posting some case studies using it?
Buyer’s process, box 4, I think “How must happen” should read “What must happen”