by brantcooper | Oct 19, 2010 | Brant's Rant, Metrics-Driven Marketing, Startup Marketing, Startups
Here’s an example of a market segmentation exercise in “opportunity matrix” form. Even if you do this on the “back of a napkin,” using educated guesses and no weighting it will help you think through your priorities. (Hopefully, I have...
by brantcooper | May 12, 2010 | Brant's Rant, Customer Development, Lean Startup, Marketing Help, Process-Oriented Marketing, Startup Marketing
I hope my PR friends won’t hate me after this post, but the point needs to be repeated: Startups should not hire PR agencies. It seems not a week goes by without hearing about young companies blowing huge wads of cash on “marketing” they’re...
by CustDevGuy | Mar 4, 2010 | Brant's Rant, Lean Startup, Startup Marketing
I attended the most recent Startup2Startup event and after the presentation, the discussion turned to how one might define Product-Market Fit and what might serve as a proxy for Product-Market Fit, given various types of business models. The Sean Ellis 40%...
by brantcooper | Dec 7, 2009 | Brant's Rant, Customer Development, Sales and Marketing Roadmap, Startup Marketing, Startups
In Andrew Chen’s recent post, “Does every startup need a Steve Jobs?”, he discusses IDEO’s “product framework for Desirability, Feasibility, and Viability.” Chen’s descriptions of business-, engineering-, and design-focused product...
by brantcooper | Nov 26, 2009 | Brant's Rant, Process-Oriented Marketing, Startup Marketing
Three beautiful words. When used together, one of the most wonderful — if not most underused — phrases in our lexicon. Am I being hyperbolic? Modern culture dictates that we claim to know, so we spend a lot of time knowing stuff. We expend much effort...
by brantcooper | Nov 18, 2009 | Brant's Rant, Marketing Help, Process-Oriented Marketing, Startup Marketing
I don’t know who is more exasperated, entrepreneurs flummoxed by marketers or me, upset that another entrepreneur has been flummoxed by marketers! People, language is for communication and marketing terms, abused as they are, fall somewhere within the scope of...
